Guidelines for IIIrd Round of Janma Bhoomi- Maa Vooru (JBMV)
From 2nd January, 2016 to 11th January, 2016
Theme: Smart Village – Smart Ward Towards Smart Andhra Pradesh


The Government has launched a people centred development and welfare programme “Janmabhoomi - Maa Vooru” in the month of October,2014 and initiated to conduct 1st round Janmabhoomi from 2nd October,2014 to 20th October,2014on the thrust areas viz., Pensions, Health Camps, Veterinary camps, sensitizing peoples through 5 Campaigns, Grievance redressal and preparation and collection of data through Micro Plan.
During the 2nd round of Janma Bhoomi which was conducted from 3rd June, 2015 to 7th June, 2015 the focussed areas are Distribution of Rations through PDS for the month of June, Sensitization on Primary, Social Empowerment, Knowledge/ Skill Development and Urban Mission, Grievance redressal Receiving the petitions, registering and redressal, Action Taken Report on Micro Plans developed as well as grievances received during the first round of JBMV, Health Camps- Primary health Check up and Referral, Veterinary Camps Health Check up, Vaccination and Referral, Sensitization and mobilization for the 5 Campaigns taken up by GoAP.


As a continuous programme, the 3rd Round of Janma Bhoomi will be conducted from 2nd to 11th January, 2016 with the main theme of Smart Village – Smart Ward Towards Smart Andhra Pradesh (SVSW) in all the GPs/Wards.
Government of Andhra Pradesh has embarked a noble initiative to make all Gram Panchayats and Wards smart as part of Smart Village and Smart Ward towards Smart Andhra Pradesh programme, which was officially launched by the Hon’ble Chief Minister in January 2015. The Smart Village-Smart Ward programme intends to achieve smart infrastructure, smart service delivery, smart technology and innovation, smart institutions along with optimal mobilisation and utilisation of available resources, leading to faster and more inclusive growth.
A ‘Smart Village/Ward’ encompasses sustainable and inclusive development of all sections of its community, so they enjoy a high standard of living. The 100 per cent achievement of the 20 basic amenities, outcomes and services in a definite time frame, is a non-negotiable condition for moving towards Smart Village-Smart Ward.  These 20 non-negotiables are categorized as follows:
Human Development:

  • 100% Institutional Deliveries
  • End all preventable maternal deaths
  • End all preventable infant deaths
  • Malnutrition free children (below 9 years of age)
  • Zero school drop outs of boys and girls up to 12th class
    • 100% Adult Literacy
    • Digital Literacy
    • Life skills to be promoted
    • Knowledge based standards (5th to 10th standards) have to be recognised.

Social Development:

  • End open defecation
    • School toilets to be encouraged through ‘Aatma Gowravam’ programme
  • End girl-child marriages (girls below 18 years of age)

Economic Development:

  • Home for all – with access to toilet, safe- drinking water, and regular power
  • Every household has diversified livelihood opportunities and/or micro- enterprise
  • Every village household has a functional bank account/PM Jan Dhan Bank Account (JAM – Jan-Dhan, Aadhar, Mobile – to be promoted)
  • Every farmer has soil health card, enriched micro-nutrients
  • Functional toilet, potable water, electricity available in Anganwadi Centres, Govt. Schools, health centre, GP / Ward building

Environmental Development:

  • GP / Ward has trees in vacant land i.e. common land, road side, institutional premises
  • GP / Ward has functional water conservation and harvesting structures
    • One farm pond for every 10 hectares to be taken up.
    • Water levels between 3 meters and 8 meters to be maintained.
  • Functional solid / liquid waste management system
    • Organic manures to be promoted

Local Bodies:

  • Gram Sabha/Ward Sabha held 4 times a year with 2/3rd attendance
  • GP / Ward has its own comprehensive development plan prepared by community participation

Good Governance:

  • GP / Ward has functional Information Centre i.e. Computer  Lab, and Mee-Seva Centre
  • GP / Ward has telecom/ internet connectivity
  • GP / Ward has  functional grievance redressal system

The Government also launched several immediate, medium term and longer term initiatives:
7 Missions:

    • Primary Sector,
    • Social Empowerment,
    • Knowledge & Skill Development,
    • Urban Development,
    • Industry Sector,
    • Infrastructure,
    • Service Sector,

5 Campaigns:

    • Polam Pilustondi
    • Badi Pilustondi / Mallee Badi Pilusthondi
    • Pedarikam Pai Gelupu
    • Swaccha Andhra Pradesh
    • Neeru Chettu

5 Grids

    • Water Grid
    • Road Grid – Smart Grid: Road connectivity to be achieved in 4-5 years
    • Power Grid – 24x7 power supply to households and industries; 7 hours supply to agriculture – to be achieved in 1 year.
    • Gas Grid – to be achieved in 1 year.
    • Fibre Optic Grid – to be achieved in 1 year.

The Thrust areas of current round of JBMV is as follows:

  • Smart Village-Smart Ward:
    • Facilitating interaction of the partners of SVSW with government officials and community.
    • Sensitizing the partners and community on 20 non-negotiables of the SVSW Programme.
    • Sensitizing the partners and community on baseline survey of the SVSW Programme. 
    • Partners of SVSW should visit GP/Ward with prior information on basic availability of resources of GP/Ward and perform the grading of the parameters of each of the 20 non-negotiables as A,B,C,D.
    • Sensitizing the partners and community on Village Development Plans of the SVSW Programme.
    • Sensitizing the partners and community on geo-tagging of assets and resources available in GPs.
    • Creating awareness of all Government schemes related to 20 non-negotiables of SVSW Programme.
    • Publicising and documentation of success stories of the work done by the active partners and giving awards to partners for the best work in the field on any of the 20 non negotiables in functions organised at district level during the programme period of Janma Bhooomi.
    • District administration should encourage the partners to come forward with 50% contribution in case of individual or group of individuals; and 75% contribution in case of corporates with CSR funding to ensure implementation of the schemes with matching government funding of 50% and 25% respectively.
  • Flagship Programmes of the Government:
  • NTR Bharosa Pension (NBP) Scheme
  • The Government is committed to secure dignified life to all the poor and vulnerable, particularly the old and infirm and to support their minimum needs to bring happiness in their lives. In pursuit of this overarching goal, in spite of the challenging financial conditions, orders were issued enhancing the NTR Bharosa Pension amount from Rs.200/- to Rs.1000/- per month to Old Age, Widow, Weavers, Toddy Tappers and AIDS patients and from Rs.500/- to Rs.1000/- per month to People With Disabilities (PWD) having 40% to 79% degree of disability and Rs.1500/- per month for PWDs having 80% and above degree of disability.
  • Distribution of 43.74 lakh existing pensions to be ensured during the programme
  • Public Distribution System – 5 Kg Rice - Chandranna Kaanuka:
  • Andhra Pradesh State Civil Supplies Corporation Ltd. is a State Agency appointed by the State Government for lifting of Rice and Wheat from FCI and Levy Sugar from Factories under PDS.  It is the responsibility of the Corporation to undertake transportation, storage and delivery of the stocks under PDS at the door steps of the Fair Price Shop Dealers.
  • Essential commodities like Rice, Wheat, Sugar, Iodised Salt and Kerosene are being distributed to the targeted cardholders as per the eligibility and rates fixed by the Government through the Fair Price Shops. In crisis essential commodities like pulses, onions, edible oils and vegetables (tomato and potato) are also being supplied through the fair price shops under Market Intervention. 
  • The Government of Andhra Pradesh is implementing Aadhaar Enabled Public Distribution System (ePoS).
  • Distribution of 12.43 lakh new ration cards during the programme after ensuring purification of data and by generating exceptional reports.
  • Panta Sanjeevani
  • Disaster management efforts during recent incessant rains in Nellore, Chittoor & Kadapa Districts, it is stressed on increasing storage capacity of water tanks.  In a bit to promote cultivation during dry spells and improve the falling ground water levels in 5000 villages called “The Panta Sanjeevani – A New Farm Pond Scheme” will mitigate dry spells and draught conditions in the State.
  • NTR Jala Siri:
  • 'NTR Jala Siri' is the flagship programme with support from NABARD and MGNREGS in BRGF districts with a view to consolidate the gains made in the Land Development Project of the later programme and to ensure sustainable and comprehensive development of the land securing livelihoods. The project aims at providing assured source of irrigation to the 10 lakh acres of fallow and uncultivable land belonging to the 6 lakh SC/ST farmers of the state.
  • Waada waadalo Chandranna Bata – CC Roads:
  • Taking up of CC roads-3 kms per day per district in 100 days under NREGS.
  • NTR Vaidya Pariksha Scheme:
  • This is extending of essential services on free of cost to patients visiting Public Health Care facilities.  The Diagnostic services, offered under the scheme would include blood and urine test for chronic deceases for diabetic, tropical deceases like malaria and dengue.  HIV Tests as well as essential imaging and radiology services like x-ray, CT Scan and Ultra Sound Scan.  Strengthening the existing system in public health facilities such as laboratory infrastructure, provision of lab technician equipment etc.

Free Services to include:

  • Blood & Urine Test for chronic deceases
  • Blood tests for tropical deceases like malaria and dengue etc.
  • Liver & Kidney function test
  • Essential imaging services
  • HIV Test
    • NTR Vaidya Seva: 
    • Dr. NTR Vaidya Seva is the flagship scheme of all health initiatives of the Government with a mission to provide quality healthcare to the poor. The aim of the Government is to achieve "Health for All" In order to facilitate the effective implementation of the scheme, the State Government has set up the Dr. NTR Vaidya Seva Trust.
    • Talli-Bidda Express Scheme:
    • Talli-Bidda Express scheme is designed to take care of antenatal women and newborns. The scheme will facilitate operation of 102 service for free transport of pregnant women to hospitals in emergency. The women with their children would be dropped at their homes after the delivery. This scheme would help the government to mitigate the incidence of maternal and infant mortalities.
    • ‘Deepam’ Scheme:
    • Government of Andhra Pradesh is providing LPG connections to women of BPL families to reduce dependence on forest for fire wood, improve their health status, remove drudgery due to conventional cooking and improve the general environment of the State. The State Government is paying the security deposit of Public Sector Oil Companies viz., Hindustan Petroleum Corporation (HPC), Bharath Petroleum Corporation (BPC) and Indian Oil Corporation (IOC) for release of LPG connection on behalf of the beneficiaries selected under this scheme. In the rural areas, this scheme was launched in July, 1999; and in urban areas in February, 2000. 
    • Swatch Bharat – Toilets
    • Elimination of open defecation
    • Eradication of Manual Scavenging
    • Modern and Scientific Municipal Solid Waste Management
    • To effect behavioral change regarding healthy sanitation practices
    • Generate awareness about sanitation and its linkage with public health
    • Capacity Augmentation for ULB’s
    • To create an enabling environment for private sector participation in Capex (capital expenditure) and Opex (operation and maintenance)
    • Atma Gouravam – School Toilets:
    • Atma Gouravam programme is designed by the government of Andhra Pradesh as a part of Swacch Andhra Pradesh. It is decided to build toilet plus bathroom in each household for Rs.12,000. If necessary, the amount would be increased to Rs.15,000.
    • 100% LITERACY
    • The State of Andhra Pradesh strives to achieve 100% literacy by 2019.  Though Andhra Pradesh stands at good position in Higher Education it is lagging behind in Primary Education.  It is the responsibility of teachers to work with commitment and transform the state into a 100% literacy State by 2019.  The State Government has also set up a target of 100 % Literacy among 80 Lakhs SHG Groups by 2019 with a corpus fund Rs.14,000 Crores. Currently 46% of DWCRA women in the state of literates.  However to make them competent the Government will hold literacy and computer literacy programme with a standard exam based on their education levels.  This literacy programme be taken up under Corporate Social Responsibility (CSR).
    • AP Fibre – Net Connectivity:
    • For utilisation of ICT in citizen services and drive digital inclusion, the AP government signed a memorandum of understanding with Microsoft India to harness Microsoft Cloud technology. According to the MoU, Microsoft India will apply Microsoft Azure Machine Learning and Advanced Visualization to predict and address specific problems in the fields of education, agriculture and e-Citizen services.
    • Others:
    • Sanctioning of houses and verification of eligibility for new houses
    • Geo-tagging of houses and homeless people to be taken up.
    • Verification of the completion of digitization of land records under MEE BHOOMI programme.  VRO to take signature of the landholders on the same day.
    • Demonstration of the ground water levels in villages during the programme.
    • Conducting health and veterinary camps
    • To ensure bringing down to 0% BPL from the existing 9% in a phased manner.
    • Grievances
    • Grievances should be entered in 'Mee Kosam' portal i.e., only.
    • A robust system should be put in place to help upload the grievance in the proper format.
    • The Secretary, ITE&C Department is to ensure the proper functioning of the system.
    • All grievances are to be uploaded on the daily bases (same day evening or in the morning of next day).
    • Any problems in segregation, monitoring and compilation faced in the earlier rounds of Janmabhoomi to be sorted out.
    • They should be tracked through unique identification of Aadhar number.
    • Grievances are to be scanned or photo of the same to be uploaded at the mandal level by ASO.
    • Individual departments and district administration have been given the responsibility of tackling the grievances.
    • Any negative reports in the press also to be uploaded and will be monitored on a day-to-day basis.
    • It is the responsibility of each department to redress the grievance related to it.
    • Any level of dissatisfaction also to be monitored and also any issue related to a district should be tackled at district level only.
    • Redressal of the grievances to be monitored on a day-to-day basis.

      • Programme Duration:
    • Programme duration will be from 2nd January, 2016 to 11thJanuary, 2016.
        • GP/Ward visits will commence from 2nd January, 2016 and will continue till 11th January, 2016. In this regard, it is to be ensured that all GPs/ Wards are covered in the aforementioned time.
      • Coverage:
        • Required number of teams as decided by the District Collector will be constituted for each Mandal. Each team would cover sufficient number of GPs per day to cover all GPs in the Mandal during the program duration. The District Collectors will also constitute the requisite number of teams for covering each ward in the municipal areas. The visit schedule of teams of rural and municipal areas will be prepared accordingly by the District Collector.
        • The teams will use Focused Group Discussion based on the model agenda circulated to conduct the meetings.
      • Visit Schedule:
    • The District Collectors should prepare the schedule of each team in advance. Wide publicity shall be given to the GP/ Municipal ward visit schedule under the Janmabhoomi-Maa Vooru programme and it shall also be informed well in advance to respective GPs/Wards.
    • The schedule will also be uploaded in the designated website for information and for monitoring the visits.
      • Officers Responsible at Various Levels:
      • All the village level functionaries to converge at village level and Panchayat Secretary will act as a convener for the implementation of the programme. 
      • All the mandal level officials with MPDO as convener will converge at mandal level.
      • The All India Service officers to oversee the programme at Divisional level will be responsible for successful implementation of the programme.
      • The District Collector will be responsible of the programme supported by all the district level officers converging at district level.
      • Similarly, at the state level, the Heads of the Departments and Principal Secretaries concerned will be responsible for the activities undertaken during the Jamnabhoomi programme.
      • Visiting teams: 

    The District Collectors would constitute the number of teams as per the field requirements to complete the program as per the guidelines. 
    Rural Team: Each Mandal would have sufficient number of teams headed by Senior Mandal Level Officers like the MPDO, Tehsildar etc. Necessary number of teams to be formed in all the Mandals so as to cover all the GPs during the programme duration.  The Mandal Level Officers should be judiciously distributed between the teams by the District Collector as per the field necessity.

      • All village level functionaries would join for the respective GPs.
      • All members of a team will visit all the Panchayats together lead by MPDO or the Tehsildar as the case maybe.
      • Apart from the officials, ASHA worker, ANM, AWW and any other personnel as felt necessary by the District Collector may be co-opted in the team.

    Urban Team: Municipal Commissioners in consultation with the District Collectors would constitute the necessary number of teams to cover all the wards in each municipality during the programme duration.

      • The Municipal Ward/ Municipal Corporation Committee will also participate in the programme.
      • The team members consisting of Ward member, bill collector and other officers concerned together will visit all the Wards in the Municipal towns under the leadership of Municipal Commissioner.
      • Budgetary support
      • An amount of Rs.1crore (approx.) per district is provided for conduct of the programme.
      • Programme Structure:

    Sl. No.




    Outlining the agenda of the programme

    5 Mins



    2 Mins


    Kuchipudi Dance

    5 Mins



    5 Minis



    3 Mins


    Action taken report on the grievances of the previous rounds of Janmabhoomi.

    15 Mins


    Sensitisation on 20 non-negotiables of Smart Village Smart Ward.

    30 Mins


    Flagship programmes to be highlighted.

    • NTR Bharosa
    • PDS – 5 Kg Rice – Chandranna Kaanuka
    • Panta Sanjeevani
    • NTR Jala Sri - c(BRGF districts)
    • Waada waadalo Chandranna Baata – (Internal CC Roads)
    • NTR Vaidya Pareeksha and NTR Vaidya Seva
    • Thalli-Bidda Express
    • Deepam
    • Swatch Bharat Toilets
    • Aatma Gowravam – School Toilets
    • 100 % Literacy
    • ‘AP Fibre’ - Net connectivity

    60 Mins


    • Distribution of existing pensions &

    New Ration cards,

    • Verification of land records, Signatures to be taken by VROs

    30 Mins


    Receiving Grievances

    30 Mins

    • Mandal level competitions on 12-01-2016 like Food Festivals, Rural Sports, Rangoli, Cultural Competitions, Agricultural Productivity, Live-stock to be conducted where awards and certificates to be given out.
    • High School level competitions on Elocution, Essay writing and debates to be organised.
    • Awarding partners who have done exemplary works on any of the 20 non-negotiable under the Smart Village and Smart Ward programme at district level.
    • 5.0 Data Collection and Transmission

    • The data will be collected in “Daily Reporting Format” pertains to the conduct of the program and summary of key items. It will be linked to the CM Dash Board for online real-time reporting.
    • The purpose of having formal identity linked to individuals is to facilitate tracking of the request, to avoid middlemen and thereby ensure transparency in proper service delivery to the targeted persons. Further, the mobile number would be used for communicating the status of the grievance.
    • The data entry can take place at the GP level if the connectivity is available or in the office of MPDO.
    • The data should be daily entered in the evening in the designated software.
    • The Chief Planning Officer at the district level and the Mandal ASO at the mandal level will coordinate the data collection and entry.
    • The Habitation Codes to be used to uniquely identify GP/Ward

    6.0 General instructions

    6.1    It is to be noted that the data collected during the programme will actually flow into the District Annual Plan and it will be used for regular reviews.
    6.1    The members of the JB Committees at Mandal/Municipality levels and at GP/Ward level should actively participate during the Janmabhoomi Maa vooru programme.  All village functionaries should participate in every village / Ward during the Janmabhoomi Maa Vooru programme.
    6.2    The Mandal/Municipal team shall travel in a single van/ vehicle of an appropriate size. Required vehicles may be hired for visit during the month as per existing government norms. Any financial requirement to fulfil the grievances or any requests given during the programme will generally be met by meeting the expenditure from the regular budgets of the respective departments only.
    6.3    The Tahsildar concerned is responsible for proper registering of the grievances and for coordinating the redressal of the grievance. The status of the grievance is to be informed to the cell number of the applicant.
    6.4    All the District Collectors shall make arrangements for providing the information daily by the end of the day on conduct of the program in the website developed for the purpose.
    6.5    Control rooms must be opened in offices of the District Collectors for providing any clarifications sought from the GPs/ wards during the programme period. The contact person’s name and contact numbers should be publicized.
    6.6    District Collectors are advised to follow the theme and content of the programme to realize the objectives.
    6.7    Contact persons:

    For technical issues
    1. Sri.Sundar,
    Director, ESD, Mee Seva, IT&C Dept.,
    Cell number 8332959789
    2. Sri.V. Muthu Ramasamy,
    Deputy Director (Tech.), Mee Seva,
    3. Sri. Chiranjeevi,
    Team Member, Mee Seva, IT&C Dept.,
    Cell number 9100939282    

    4. Sri.P. Sandeep,
    Technical Consultant, PERITUS Technologies

    For general clarifications
    1. Sri. Ch. Santhi Swarup
    Joint Director, Planning Dept.
    Cell No. 9849901509

    2. Sri. M. Balakrishna

    Joint Director, Planning Dept.
    Cell No. 9989774478

    3. Sri. L. Kodanda Rao

    Deputy Director, Planning Dept.
    Cell No. 9100797133