Hon'ble Chief Minister
Sri Nara Chandra Babu Naidu

Special Campaign on Cashless Economy

Action Plan for Campaign for Cashless Economy

                A Mass Public Awareness Campaign on twin objectives of (a) Creating Financial Digital Literacy and (b) Establishment of Financial Digital Infrastructure is launched by the State of Andhra Pradesh. The District Collectors shall prepare detailed action plans on following action points by establishing Multi Departmental (disciplinary) Teams for achieving these twin objectives in a campaign mode through the month long programme from  2nd December, 2016.

Theme I: Establishment of Digital Infrastructure

  1. Opening of at least one Jandhan account for each family
  1. Seeding of each account to mobile phone and Aadhar number.
  1. Issuing Rupay Card for each member of the house hold.
  1. Establishment and activation  of  e-PoS devices at all shops
  1. Enhancing the reach of ATMs and micro-ATMs. Exploring the possibility of converting the existing tabs to Micro ATMs by adding PIN PAD.
  1. Timely completion of existing ATM calibration
  1. All government Departments dealing with cash from public should provide cashless transaction facility
  1. A toll-free helpline number shall be established at district level at control room, for  queries relating to the usage of non-cash methods.

  1. Creating public hotspots using optical fiber infrastructure in places like Rythu Bazaar or places with large number of street hawkers to aid vendors and people in operating digitally in a cost efficient and convenient way.
  1. The RBI notification RBI/2013-14/292 dated September 17, 2013 prohibiting the passing on of merchants’ transaction costs to customers must be displayed outside shops. Also, notice that all transaction costs have been waived until December 31, 2016 be displayed promptly.

Theme II: Creating Financial Digital Literacy

                An awareness campaign familiarizing the general public with various methods of the cash less transactions is imperative to remove any inhibitions on usage digital financial transactions. The I&PR department in consultation with the SLBC and State Finance Department shall prepare awareness/education material like posters/short films/ advertisements etc and ensure extensive coverage for the campaign. The content shall cover themes such as mobile, AePS, Net Banking, Debit Card, Credit Card etc. The District Collector and related line departments are requested to draw an action plan to ensure extensive coverage of respective groups in the next one month during the awareness campaign with saturation approach.    

  1. Educating and Training the following groups on use of online and mobile transactions and security related issues should be coordinated by respective departments by preparing a detailed action plan under the overall supervision of the District Collector:
  • self help groups in rural areas by Dept of Rural Development;
  • self help groups in urban areas by MEPMA;
  • students in schools and colleges by Dept of School Education and Higher Education;
  • NREGS job card holders by Dept of Rural Development;
  • all pensioners by Dept of Rural Development;
  • PDS Shop owners by Dept of Civil Supplies;
  • vendors, both shop and hawkers by Dept of Labour and Dept of Commercial Taxes
  • any other groups as may be necessary
  1. Mobile information kiosks should be deployed through mobile vans to provide digital financial literacy for cashless transactions to cover all habitations and villages of the state. Charts explicitly highlighting cashless transactions be depicted.

( Action: Commissioner, I&PR)

  1. Information Kiosks (static) should also be set up in following places to educate people about online banking and transacting on mobiles through apps and e-wallets. The Commissioner, I&PR shall undertake this activity in consultation with respective departments and District Collector
    1. bus stations, railway stations;
    2. public health centres, hospitals;
    3. schools, colleges, universities;
    4. bank branches and Post offices;
    5. all mandal offices and collectorate;
    6. Meeseva centers, Fair price shop
  • Public places like bus stops, bus stands, railway stations, public health centres, hospitals, schools, universities, theatres and cinema complexes, petrol pumps, places of worship, local radio channels, newspapers, dish tv networks, social media such as Youtube, , facebook, whatsapp. Meeseva centers and Fair price shops can be used for advertisements for extensive awareness. All government website, when opened, should first show a graphic on how to use non-cash methods  
  1. Host  demo videos to be displayed on TV, all government web sites, IT platforms on how to use non-cash payment methods to be screened repeatedly in all places.
  1. Efforts to Declare Financial Digital Literate AP.
  • Each One Teach One - Every digitally financially literate person must go out and teach at least five people on how to use non-cash payment methods.
  • Collector should make efforts to declare the village wherein each household has at least one person who is digitally literate for digital cashless transactions. The District Collector will layout an action plan for saturating all villages through repeated visits by teams.
  • The pioneer village in cashless transactions in each Mandal / District will be rewarded.